CES Innovations Award

January 22, 2010

Colorado Company’s Inada Chairs Takes Spotlight at CES

Two Massage Products Selected as Innovations 2010 Design and Engineering Honorees

Boulder, Colo., — As if playing an ongoing role in an Emmy Award-winning network television show wasn’t enough, two Inada chairs have now taken top honors at the International CES Press Preview in New York. The International CES provides a “sneak peek” at the latest and most innovative consumer electronics items for the coming year at this annual competition.

The two Inada massage products selected for the Innovations 2010 Design and Engineering honors were the Doctor’s Choice massage chair and CUBE, an ultra-compact massage chair design that is completely new to the market.

The Doctor’s Choice massage chair is the latest innovation from the acknowledged world leader in consumer robotic massage technology. The chair is designed to fit the human form like a glove. A specially designed shoulder massage unit gently presses back on the shoulders and aids in bringing them into alignment. By rotating the shoulders back, the shoulder massage unit (aided by a unique roller mechanism) also lifts the chest up and out, placing users into an anatomically correct posture for a superior massage experience. A simple remote control – a hallmark of Inada massage chairs – allows for easy-to-see program features and one-button operation. A wide range of pre-programmed options also allows users to tailor massage treatments to specific areas of the body. The chair will be available exclusively through chiropractors and other health practitioners, and it will retail for $5,799.

With its unique CUBE, Inada has broken all traditional barriers in the foot massager category. The CUBE’s internal systems of dozens of air cells massage the entire lower body during one of four pre-programmed massage sessions. The CUBE provides consumers with an affordable ($799), readily accessible dual system of lower body massage chair and a foot stool/table top, ideally suited for space-conscious consumers. The CUBE’S massage system provides soothing and carefully choreographed pressure-point treatments through foot reflexology. Other benefits are gained through alleviating stiffness and pain in the calf and lower back areas. The CUBE’s novel design also makes it an ideal interior design complement and conversational addition to any décor.

“Taking two CES honors in one year: this is really a significant achievement and a pleasant surprise for us,’” noted Cliff Levin, president of Inada USA.  “The CES is one of the most prestigious shows in the world. It’s where all the amazing, fantastic stuff is unveiled and recognized. We expect a tremendous response to our entire product line.”

This widely recognized annual competition honors outstanding design and engineering in 36 consumer electronics product categories. The awards are sponsored by CEA, the producer of the International CES®, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design. The 2010 Best of Innovations honorees were announced at the New York Press Preview on November 10, 2009 at the Metropolitan Pavilion and will be showcased at the 2010 International CES, January 7-10, 2010 in Las Vegas.

About Inada

Founded in 1962, Japan-based Inada is the world’s largest and most innovative manufacturer of luxury, shiatsu massage chairs.  Since its inception, the company has designed and built therapeutic massage devices for home and business use, with distribution outlets in more than 60 countries and annual sales revenue of nearly $300 million. Inada commits more resources to massage chair R&D than any other massage chair company in the world.

In addition to the two CES honorees, the Inada Sogno DreamWave was an American Society of Furniture Designers 2009 Pinnacle Award finalist.  It also was named a 2009 CES Innovations Honoree. With the two 2010 CES honors, Inada chairs have now been recognized by CES six times since 2004.

Based in Boulder, Colorado, Inada USA is the exclusive U.S. distributor for Inada massage chairs. For more information, contact Cliff Levin at 888.769.0555 x101.

Find Inada online at www.InadaUSA. com.

About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES. Find CEA online at www.CE.org.

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