In the recent Mother’s Day episode, the Yu•Me is shown when father Mike Heck (Neil Flynn) shops for a gift for his wife, Frankie (Patricia Heaton).

It is the second television appearance for an Inada massage chair. The Inada Sogno DreamWave™ played an ongoing role for the 2009 season of NBC’s Emmy Award-winning “30 Rock” as character Tracy Jordan’s (Tracy Morgan) personal massage chair.

The Yu•Me has a starring role in thousands of homes around the world as a massage chair that faithfully replicates shiatsu master manipulations, using Inada’s proprietary Rotary Rocker Technology. The Yu•Me’s proprietary body scan personalizes the massage session based on shiatsu points, while the proprietary neck stretch pillow provides shiatsu-style acupressure that closely mirrors the movements and sensations of a skilled massage therapist.

The chair also features Thera-Eliptical-Kneading (TEK) that massages the user’s calves by simultaneously providing compression and rotation. Color Kinetic LEDs, located in the chair’s footrest, provide a visually relaxing ambiance to the room where it is being used.

Designed by world-renowned Toshiyuki Kita—a 2009 Pinnacle Award finalist for his Inada Sogno DreamWave™ massage chair design—the Yu•Me rocking massage chair perfectly blends Eastern medicine and modern technology into one perfect, and amazingly relaxing package.

To learn more about the Yu•Me rocking massage chair or to find an authorized Inada dealer, visit InadaUSA.com.

About Inada USA

Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive massage chair warranty available. They are available in retail stores throughout the U.S. To learn more, visit InadaUSA.com.

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Boulder, Colo.—Inada USA, the exclusive U.S. distributor of The World’s Best Massage Chair™, has unveiled a new website for its Sogno DreamWave massage chair, www.dreamwavechair.com.

www.dreamwavechair.com gives consumers the opportunity to purchase the chair directly from Inada USA. Visitors to the new website who request additional information can receive a free information kit on the Sogno DreamWave and can also locate the nearest authorized dealer in order to test-drive the massage chair before making a purchase.

www.dreamwavechair.com has detailed information on the functionality of the Sogno DreamWave massage chair (Model HCP-10001A), including its unique body scanning feature, eight shiatsu-based massage sessions and proprietary calf and foot massage.

www.dreamwavechair.com also connects to InadaUSA.com, where users can find more in-depth information about Inada’s proprietary features and award-winning design as well as the company’s three- and five-year warranties.

“With this new direct-to-consumer site, we’ve made it even easier for people to select and purchase their own Sogno DreamWave chair,” said Cliff Levin, president of Inada USA. “This is a life-changing product that has helped Inada earn its reputation as ‘The World’s Best Massage Chair™’”

The Sogno DreamWave chair was recently featured on ABCNews.com and The Wall Street Journal, and also received rave reviews in the press coverage of the 2013 International Consumer Electronics Show.

About the Inada Sogno DreamWave Massage Chair

The Inada Sogno DreamWave massage chair has been designed to enhance natural healing and wellness through the power of shiatsu massage. It delivers a full-body massage proven to help maximize relief and reduce tension and stiffness.

Beginning with Inada’s proprietary body scan to match the massage to a user’s own individual needs, the Sogno DreamWave offers optimal enhancement of natural healing and wellness though expertly guided stimulation of pressure points. The chair maximizes relaxation by covering more area than any other massage chair on the market—over 1,200 square inches.

About Inada USA

Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive massage chair warranty available. Inada massage chairs are available in retail stores throughout the U.S. To learn more, visit InadaUSA.com.

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“Too lazy to give massages?” asked ABC News’ Genevieve Brown. “Make this Valentine’s Day the last back rub you ever give.”

It is no secret that Valentine’s Day can be a hard day for guys, causing pressure to be creative year after year. The Sogno DreamWave massage chair would be a gift to remember for any holiday!

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BOULDER, CO — Inada USA, the exclusive U.S. distributor for Inada massage chair products, including the Sogno DreamWave™ massage chair, reports robust sales in advance of a planned price increase effective Feb. 1, 2013.

Consumers are being encouraged by many dealers to purchase the Sogno DreamWave chair before Jan. 31. Beginning Feb. 1, the base-price MSRP of the Sogno increases from $8,799 to $8,999.

“This price increase for the Sogno DreamWave massage chair is due to higher transit costs and increased manufacturing expense. Despite the bump in price, we still offer discerning massage chair consumers the most satisfaction, the greatest value, and the best quality available anywhere in the industry,” said Cliff Levin, president of Inada USA.

Levin added, “We will always maintain our commitment to the superior product quality and service excellence that have built Inada’s reputation as ‘The World’s Best Massage Chair™’ and have made Inada the standard bearer of the entire massage chair industry.”

Inada recently showcased the chairs to rave reviews at the 2013 International CES® in Las Vegas. “I know firsthand that we have helped soothe many sore backs and tired feet,” said Levin. “We’ve been delighted to share the therapeutic effects of our shiatsu-based massage chairs with CES attendees who were interested in a luxury massage experience.”

The Inada Sogno DreamWave massage chair has been designed to enhance natural healing and wellness through the power of shiatsu massage. It delivers a full-body massage proven to help maximize relief and reduce tension and stiffness.

Beginning with Inada’s proprietary body scan to match the massage to a user’s own individual needs, the Sogno DreamWave offers optimal enhancement of natural healing and wellness though expertly guided stimulation of pressure points. The chair maximizes relaxation by covering more area than any other massage chair on the market—over 1,200 square inches.

About Inada USA

Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive massage chair warranty available. Inada massage chairs are available in retail stores throughout the U.S. To learn more, visit www.InadaUSA.com.

The post Demand Robust for Inada Sogno DreamWave™ Massage Chair in Advance of Announced 2013 Price Increase appeared first on Inada Massage Chairs.

Inada USA’s booth was the most popular place to be, as captured in this photo from CNET.

Inada’s product line and its booth also drew interest from The Washington Post and San Jose Mercury News.

Tech Life Goes Strong also captured the crowd’s interest in Inada’s industry-best massage chairs:

The post Best Thing At CES® 2013: The Inada Massage Chair appeared first on Inada Massage Chairs.

“I guarantee that we have helped soothe many sore backs and feet,” said Cliff Levin, president of Inada USA. “We’ve been delighted to share the therapeutic effects of our shiatsu-based massage chairs with people who are interested in a luxury massage experience. The CES is an ideal venue for us to showcase ’The World’s Best Massage Chair™.’”

The Inada Sogno DreamWave massage chair has been designed to enhance natural healing and wellness through the power of shiatsu massage. The Sogno DreamWave delivers full-body massage, proven to help maximize relief, and to remove tension and stiffness. Beginning with Inada’s proprietary body scan to match the massage to a user’s own individual needs, the Sogno DreamWave offers optimal enhancement of natural healing and wellness though expertly guided stimulation of pressure points. The chair maximizes relaxation by covering more area than any other massage chair on the market – 1,200 square inches.

The Yu•Me is the only massage chair to combine shiatsu-based massage with gentle rocking motion. The Yu•Me incorporates Inada’s proprietary body scanning and a proprietary calf and foot massage feature that compresses and massages the user’s calves in much the same way as a human massage therapist. Unique color kinetic LEDs add a visual relaxation component to the massage, projecting changing colors in a soothing and relaxing pattern. Using Inada’s Rotary Rocker Technology™, an industry first, the Yu•Me Massage Chair’s gentle rocking motion soothes users’ bodies and minds completely.

“The reaction of the CES attendees is identical to what people say when they experience an Inada massage chair at one of our authorized dealers—instant enjoyment of a true shiatsu massage and an appreciation for the chairs’ quality construction and craftsmanship,” said Levin. “While our reputation precedes us, the chair has to be experienced to be believed.”

Inada massage chairs are in a class of their own. Over 50 years of massage chair innovation and decades of research into the ancient art of shiatsu techniques are infused into every Inada massage chair— a pedigree and quality unmatched by any other massage chair on the market. Inada’s superior product quality and service excellence have built its reputation as “The World’s Best Massage Chair™.”

About Inada USA

Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive massage chair warranty available. Inada massage chairs are available in retail stores throughout the U.S. To learn more, visit www.inadausa.com.

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“With the new inadausa.com, we’re really able to showcase the Inada brand,” said Cliff Levin, president of Inada USA. “Purchasing a massage chair is a life-enhancing investment, and now, with this upgraded site, consumers will better be able to educate themselves about these award-winning massage chairs.”

The site features detailed information on the functionality of the Sogno DreamWave and Yu•Me chairs, including guidance on selecting the right massage chair. In addition, the new website features:

• Improved search and navigation
• “Find a Dealer,” which identifies the nearest Inada dealers based on a visitor’s zip code
• Expert advice and FAQs on selecting the best Inada chair
• Information on Inada’s outstanding three- and five-year warranties and customer support
• Videos and customer testimonials

About Inada USA

Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive warranty available. Inada massage chairs are available in retail stores throughout the U.S. To learn more, visit www.inadausa.com.

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The reporter, Michael Hsu, noted the Sogno’s superiority of total massage experience, compared to all other chairs tested:

“No chair I tried was quite as transporting—which isn’t surprising, given how thoroughly it wraps around you. What most sets the Sogno DreamWave apart is how it pulls all of the various massage features together. While every chair has preset programs that cycle through a repertoire of mechanized techniques, Inada’s programs are like a good mix tape. The pacing isn’t frenzied, there are nice cadences.”

The article also noted Inada’s extraordinary 60% growth in sales in the U.S. This increased market share testifies both to the growing popularity of the high-end massage chair category within the U.S., as well as Inada’s leadership in the category.

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“It is an honor to represent a product that is truly unrivaled in its quality and therapeutic effects,” said David Heitman, president of The Creative Alliance. “Inada massage chairs go beyond setting the standard for other products on the market. They are truly in a category of their own.”

An increasing number of Americans now turn to massage as a source of relaxation, stress reduction and pain relief. The Inada product line enables people to enjoy a high-quality, customized massage experience every day, anytime, in their own homes.

Over 50 years of massage chair innovation and decades of research into the ancient art of Shiatsu techniques are infused into every Inada massage chair— a pedigree and quality unmatched by any other massage chair on the market.

“At Inada USA, we have an unrelenting commitment to product quality and service excellence,” said President Cliff Levin. “Our selection of The Creative Alliance as the agency to tell our story was based on their equally passionate commitment to excellence in marketing.”

About Inada USA

Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada, Inc., Osaka, Japan. Inada massage chairs combine Shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive massage chair warranty available. Inada massage chairs are available in retail stores throughout the U.S. To learn more, visit www.InadaUSA.com.

About The Creative Alliance

The Creative Alliance provides visionary companies with marketing and design services focused on revenue growth and increased brand value. Providing the full-spectrum of interactive, printed and video communications, the award-winning firm offers a proprietary strategic planning process, complemented by highly creative solutions and detailed implementation. To learn more, visit www.thecreativealliance.com.

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Inada Massage Chairs will show in a 2,000-square-foot showroom in Space 5300. The Boulder, Colo.-based company (www.InadaUSA.com) has exhibited on an occasional basis in the High Point Plaza Hotel and other locations, but this marks its first permanent High Point showroom. Its lease runs until 2016.

“We’ve been growing rapidly over the past few years, but much of that growth has been in the West,” said Cliff Levin, CEO. “We have an active presence at the Las Vegas Market, which helps us stay in touch with Western retailers, and a well-established base of national back-specialty chains, but we realized there was a broad swath of retailers in the East that we haven’t been reaching. The High Point Market provides a strong platform for communicating with this new group.”

Levin added that Showplace is the “perfect match” for the Inada brand. “It’s a beautiful building that is very easy for retailers to work. The mix of products and prices makes it a good fit for us.”

At the October market, Inada is focusing its sales effort on the popular Inada Sogno DreamWave massage chair priced at $7,799 retail and other best sellers. The Sogno’s optical sensors scan the user’s back and then create a totally customized Shiatsu-type massage. The model offers eight preprogrammed massage sequences as well as manual settings for precise, personalized adjustments.

“Sogno has been a huge hit — indeed, it’s the standard bearer of the industry — with comfort and performance that is unmatched,” said Levin. “Our goal in High Point is to build awareness of this marque product so that we can expand our distribution in the East and Midwest.”

Inada Massage Chairs currently distributes its line through a mix of contemporary furniture specialists and other independent furniture stores, consumer electronics stores and back specialty stores such as Relax the Back and the Healthy Back Store. It also has some distribution among bedding specialists.

To build demand for its products, Inada advertises in national publications such as the Wall Street Journal, New York Times and Atlantic Monthly, and it also has a regular spot in the SkyMall publication distributed to airline passengers.

“We are a niche player,” said Levin. “We want to work with quality retailers who understand luxury products like ours and how to sell their benefits — elements such as comfort and health. We offer our partners a proven, salable product, with great margin opportunities.”

Along with introducing retailers to its current best sellers, Inada also will show the new True Zero Gravity line of recliners from Positive Posture at market. Priced at $1,999 to $3,499, the recliners “look like regular recliners — you’d never know they were capable of assuming this deep recline position until you put them in motion,” said Levin. He added that the line’s style options include traditional and transitional models.

Also featured in the Inada showroom during market will be the Roland Simmons’ line of floor lamps. “They add a very hip, dramatic and elegant aesthetic to our space,” said Levin.

Retailers who place orders on the Positive Posture line — or “first movers into the land of True Zero Gravity,” as Levin describes them — will receive special market pricing.

“We encourage retailers to come by and take a relaxing ride in one of our massage chairs, even if they’re not ready to place an order,” said Levin. “We think we’re the most comfortable showroom at the market.”

Julie Messner, vice president of leasing for International Market Centers, said, “We are thrilled that Inada has chosen to step up its High Point presence. They recognize the importance of being part of the world’s leading home furnishings market.”

About International Market Centers

Showplace is owned by International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC buildings in High Point include International Home Furnishings Center (IHFC), Showplace, Showplace West, 200/320/330 N. Hamilton, Market Square & Suites, Market Square Tower, Plaza Suites, Furniture Plaza, National Furniture Mart, Hamilton Market and 300 S. Main Street.

IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.

MEDIA CONTACT:
Karen Olson
Vice President of Marketing
International Market Centers
Phone: 336-821-1502

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