Inada USA Hires Barrie McCorkle as Director of Sales and Training – CE Channel
Boulder, Colo.—Inada USA, the exclusive U.S. distributor for Inada brand massage chair products, is pleased to announce that it has expanded its sales staff with the addition of Barrie McCorkle as consumer electronics channel director of sales and training.
McCorkle, a consumer electronics industry veteran with over 25 years experience in the audio, video and custom installation community, will focus on the consumer electronics channel for Inada USA. Most recently, he was director of membership for Specialty Electronics Nationwide (SEN), the A/V specialty division of the Nationwide Marketing Group. The bulk of his career was spent at Design Audio/Video, a Colorado hybrid A/V dealer, where he was vice president and co-owner.
“We’re excited to have Barrie in this new position, “ said Cliff Levin, president of Inada USA. “Our massage chairs offer a unique, new business niche for consumer electronics dealers. In a time where these dealers are trying to find new ways to be successful, Inada can help with a product offering that is compelling for dealers and consumers alike. And we’re relying on Barrie to take this message of exciting, positive transformation and opportunity to CE dealers nationwide.”
McCorkle is an active CEDIA volunteer, currently part of the instructor working group and is most recognized for his work co-authoring the Registered Outreach Instructor (ROI) Train-the-Trainer program. He is a certified ROI and is known for his interactive and upbeat approach to speaking—an approach derived from real life experiences and events.
“I am overjoyed to be joining the Inada team,” commented McCorkle. “Cliff and his team represent an incredible product in a great environment, and I’m looking forward to this new challenge.”