Revolutionary Sogno Massage Chair

October 22, 2008

BOULDER, Colo., Oct. 21, 2008… Have human massage therapists met their match? Will they go the way of the dinosaur? Inada’s new Sogno massage chair has revolutionized massage chair therapy and brings the massage chair experience closer than ever to the “real” thing. Inada Sogno looks, feels, and delivers the goods like no other massage chair ever built. It is able to customize its massage session to accommodate 106 body types and provides over 1,200 square inches of massage coverage.

Incorporating nearly a half-century of R&D from the world’s leading manufacturer of massage chairs, never before has a massage chair of this caliber and towering capability been available. Two earlier Inada models have earned the Consumer Electronics Innovation (CES) Awards, and now Sogno has been nominated for Inada’s third Consumer Electronics Innovation Design Award for 2009.

The Inada Sogno Experience – start to finish

Every massage begins with an infrared body scan that compares a user’s profile to 106 stored body profiles. Advanced robotics then mimic the expert hand movements of a human massage therapist, providing the widest range of variation and choreography in kneading, tapping, and sophisticated stroke combinations. Inada massage chairs offer an unparalleled massage experience that no other manufacturer has been able to replicate. From design, product and massage quality to warranties, Inada provides unparalleled value that has a proven return on investment for retailers and consumers.

Sogno offers five new proprietary and exclusive functions with massage options for young and old
– Full shoulder and neck air massage with gentle neck traction capabilities
– Shoulder-to-fingertip arm massage
– Arching full body stretch and rotational stretching of mid- and low-back
– DreamWave™ Technology
– Youth massage session designed specifically for adolescent bodies

Innovative Design for home, work, office or business settings
Meaning “Dream” in Italian, Sogno combines innovative design that is sleek and contemporary with state-of-the-art technology and features including shiatsu point detection, advanced stretching features, and more massage coverage – more than 1,200 square inches – than anything else on the market. Inada’s Sogno massage chair showcases the new crossbreed of massage and furniture design in one incredible and transformative package, suitable for home or business settings. “Stunning proprietary features and unsurpassed massage coverage make Sogno the I-Phone of massage chairs to which all others will be compared,” says Cliff Levin, President of Inada’s U.S. distribution company.

Cost vs. value in an economic downturn
Ranging from $2,999 to $14,999 (with Sogno starting at $5,999) Inada chairs are not inexpensive. Given today’s economic climate, how can Inada afford to invest in and launch products at these price points?

Consumer demand – increased sales
“We initially thought we were selling massage chairs but now we are selling an experience,” said Tony Mazlish, President and CEO of Healthy Back Stores with 26 retail outlets in the U.S. that feature Sogno.

Sogno currently accounts for 35 percent of Healthy Back’s massage chair sales since its introduction in May 2008. “While overall store sales are declining, Sogno is our number one massage chair introduction and is driving a category increase of more than 35 percent. As a result of Sogno’s popularity, our massage chair category is completely bucking the retail trend,” Mazlish added.

“Today’s cost, time and energy-conscious consumers are continually seeking ways to manage expenditures while still finding ways to get much-needed stress relief and relief from the nagging aches and pains that come with aging,” said Levin. “Based on our early sales results, it’s clear that consumers recognize the value of owning a massage chair experience such as Sogno,” Levin added.

Cost comparison shows that quality is always the best value
Past buyers believe in the Inada value proposition: 98 percent of Inada owners would recommend Inada to a friend. Compared to the cost of regular massage and spa services, the return on investment is quickly realized. One can expect an Inada chair to provide more than of 2,000 hours of trouble-free massage. Coupled with 24/7 conveniences and no pre-booking, sharing among all members of the household, travel time, or gas cost challenges, an Inada massage chair can be one of the soundest investments a consumer can make in their health and well-being. Over the lifetime of an Inada massage chair, consumers may pay as little as 41-cents per massage.

About Inada
Founded in 1962 and based in Osaka, Japan, Inada is the world’s largest and most innovative manufacturer of luxury, shiatsu massage chairs. Since its inception, the company has designed and built therapeutic massage devices for home and business use, with distribution outlets in more than 60 countries and annual sales revenue of nearly $300 million. Inada commits more resources to massage chair R&D than any other massage chair maker in the world. For more information on Inada’s full line of massage chairs and a complete list of Inada’s more than 250 U.S. and Canadian dealers, visit

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