Demand Robust for Inada Sogno Massage Chair in Advance of Announced 2013 Price Increase

January 14, 2013

New Pricing Effective Feb. 1, 2013

BOULDER, CO — Inada USA, the exclusive U.S. distributor for Inada massage chair products, including the Sogno massage chair, reports robust sales in advance of a planned price increase effective Feb. 1, 2013.

Consumers are being encouraged by many dealers to purchase the Sogno chair before Jan. 31. Beginning Feb. 1, the base-price MSRP of the Sogno increases from $8,799 to $8,999.

“This price increase for the Sogno massage chair is due to higher transit costs and increased manufacturing expense. Despite the bump in price, we still offer discerning massage chair consumers the most satisfaction, the greatest value, and the best quality available anywhere in the industry,” said Cliff Levin, president of Inada USA.

Levin added, “We will always maintain our commitment to the superior product quality and service excellence that have built Inada’s reputation as ‘The World’s Best Massage Chair®’ and have made Inada the standard bearer of the entire massage chair industry.”

Inada recently showcased the chairs to rave reviews at the 2013 International CES® in Las Vegas. “I know firsthand that we have helped soothe many sore backs and tired feet,” said Levin. “We’ve been delighted to share the therapeutic effects of our shiatsu-based massage chairs with CES attendees who were interested in a luxury massage experience.”

The Inada Sogno massage chair has been designed to enhance natural healing and wellness through the power of shiatsu massage. It delivers a full-body massage proven to help maximize relief and reduce tension and stiffness.

Beginning with Inada’s proprietary body scan to match the massage to a user’s own individual needs, the Sogno offers optimal enhancement of natural healing and wellness though expertly guided stimulation of pressure points. The chair maximizes relaxation by covering more area than any other massage chair on the market—over 1,200 square inches.

About Inada USA

Inada USA distributes therapeutic massage chairs through an exclusive relationship with the Family Inada of Osaka, Japan. Inada massage chairs combine shiatsu master massage movements with state-of-the-art Japanese engineering ingenuity. Utilizing a patented auto-sensing, auto-adjusting digital technology, the chairs have been recognized around the world for innovative design and exceptional product quality. Inada massage chairs offer the industry’s most comprehensive massage chair warranty available. Inada massage chairs are available in retail stores throughout the U.S. To learn more, visit

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