Inada USA Expands Marketing and Sales Staff

October 17, 2013

Jill Goodwin-Helgerson Named Marketing Manager, Todd Theissen Joins as Sales Manager

Boulder, Colo.—Inada USA, the exclusive U.S. distributor for Inada brand massage chair products, is pleased to announce that it has expanded its marketing and sales staff with the additions of Jill Goodwin-Helgerson as marketing manager, and Todd Theissen as sales manager.

Goodwin-Helgerson has more than 10 years experience in B2B and B2C environments defining and shaping marketing strategies. She has experience in traditional and social media marketing channels, in addition to event and trade show planning and management. Her recent work has been within the medical device industry.

“Jill faces the formidable task of organizing and managing the significant marketing challenges we face in our rapidly growing business,” said Cliff Levin, president of Inada USA. “What’s more, she is critical in our effort to reach the 2014 company target of 25% revenue growth. We’re delighted to have her on our team.”

Goodwin-Helgerson earned a bachelor of arts degree in journalism and technical communications from Colorado State University.

Theissen will be based in Madison, Wis., where his main effort will be to develop a strong Inada dealer base in the Midwest, with an eye to dramatically improving Inada sales in the Chicago, Minneapolis, and Milwaukee metropolitan areas.

Theissen has over 20 years’ experience in national key account sales and executive management experience. Prior to joining Inada USA, he was director of sales at Inner Balance Wellness, a division of Johnson Health Tech, NA. His background also includes positions with IRIS USA, Pacific Cycle and Reebok.

In addition to developing business in his sales region, Theissen will also manage certain key national accounts and work closely with the head office team to identify new channel and marketing opportunities.

“We’re confident that Todd’s experience with its blend of fitness and furniture makes him a great match for us as we continue to grow massage chair sales,” Levin said. “Todd’s professionalism, skill, and determination are precisely what we need in order to sustain growth of our brand.”

Theissen earned a bachelor of science degree in political science at the University of Wisconsin-La Crosse.

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